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• W2571221758 endingPage "46" @default.
• W2571221758 startingPage "19" @default.
• W2571221758 abstract "Originality/valueBy reviewing all the literature about creative media advertising, the authors make recommendations for future research and for using creative media in practice. They emphasize potential boundary conditions and ideal circumstances of using creative media advertising." @default.
• W2571221758 created "2017-01-13" @default.
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• W2571221758 date "2016-12-29" @default.
• W2571221758 modified "2023-09-28" @default.
• W2571221758 title "Consumer Responses to Creative Media Advertising: A Literature Review" @default.
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• W2571221758 doi "https://doi.org/10.1108/978-1-78560-313-620151001" @default.
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