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• W2571247430 abstract "Social Media have emerged as an additional source of information for companies. Regardingan analysis of the huge data volumes within the Social Web, other approaches than manuallyanalyzing social content are needed. Thus, Social Media Analytics (SMA) applications haveemerged in recent years and have become inevitable for automatically generating valuable insights.However, these tools still suffer different shortcomings, which inhibit a deeper analysisand understanding of data. This research investigates and categorizes currently available analyticsmethods by outlining literature and analyzing practical applications. Furthermore, itdraws a line between descriptive, predictive, and prescriptive analytics in the field of SocialMedia Analytics. As a result, this research complements existing research with strategic questions,possible outcomes of SMA applications, and enabling methods to compute these outcomes,and finally defines a research agenda." @default.
• W2571247430 created "2017-01-13" @default.
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• W2571247430 date "2016-01-01" @default.
• W2571247430 modified "2023-09-23" @default.
• W2571247430 title "Social Media Analytics in Social CRM – Towards a Research Agenda" @default.
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• W2571247430 hasPublicationYear "2016" @default.
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