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• W2571402698 abstract "This research aims to explore how Egyptian companies can be classified based on their degree of adoption of CRM relational processes, customer centric culture, customer centric management system and CRM technology use. It also aims to explore the differences among classes with respect to perception of external pressures and perceived company performance. Data was collected from a sample of 102 companies located in Cairo and Alexandria. Using the six stage model developed by Hair et al., (1998), four clusters were created. The four clusters varied with respect to variables in the cluster variate. The clusters were different with respect to perceived environmental dynamism, competitive intensity and perceived performance yet the differences were not significant. Academic and practical implications are discussed." @default.
• W2571402698 created "2017-01-13" @default.
• W2571402698 creator A5019309215 @default.
• W2571402698 date "2017-01-01" @default.
• W2571402698 modified "2023-09-25" @default.
• W2571402698 title "A Typology of Relational Processes in Egyptian Companies: An Exploratory Investigation" @default.
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• W2571402698 doi "https://doi.org/10.1007/978-3-319-50008-9_125" @default.
• W2571402698 hasPublicationYear "2017" @default.
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