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• W2571639472 abstract "The Philips Design Probes are a ‘far-future’ research program aimed at understanding lifestyle post 2020. The program aims at identifying probable systemic shifts in the social and economic domains likely to affect our business and create intellectual property in new areas. By developing future scenarios (narratives) and accompanying concepts (provocations) the Probes team aims at challenging conventional thinking and stimulate debate both inside and outside of Philips Design. This debate helps to develop an understanding of the research domain, which can then be translated back to medium- and short term projects, stimulating people in thinking things can be done in a different way. At first the focus of this project was on finding out how insights on the Electronic Tattoo provocation could be made valuable as a source of inspiration for the internal design community of Philips Design, Therefore the context studies were aimed at the internal and external communication of the Electronic Tattoo provocation and the current insights generation and communication. From these context studies it became clear that the main problem preventing the insights from the provocation being inspiring for the designers was the lack of engagement of the designers with the Design Probes. This lack of engagement is caused by the fact that the designers do not feel they can contribute to the Design Probes and do not see the link with their own work. This is caused by the lack of dialogue between the Probes team and the designers and the limited amount of information the designers get about the purpose of the Design Probes within the innovation strategy of Philips Design and the narrative behind the provocation. These findings led to the formulation of the design focus for the concept development, which is on the design of a communication tool to stimulate dialogue between the designers and the Probes team, make it easy to share inspirational materials with colleagues and with that enable the inspirational information from the Design Probes to spread through the company. The communication tool should match the current way of handling inspirational materials of the designers, allowing for serendipitous encounters with inspirational materials outside their project scope, stimulating critical thinking about the proposed future possibilities and the development of their own point of view about it. The information from the Design Probes should be communicated when the designers are looking for inspiration themselves at their personal workspace, as part of their daily work. When looking at the insights, it is concluded that contextual insights should be generated for the Electronic Tattoo provocation as they are currently not available. The contextual insights allow the designers to connect to the experiences of the consumers as well as their own, which helps them to develop their own opinion about the issues addressed in the probe narrative and the insights. Three concepts have been developed; the Probe Sketch Tables, Personal Probe Book and Probe Talks App. The concepts are based on the same principles,but make use of different media. For the evaluation an experiential prototype was made of one of the concepts and tested at Philips Design in Eindhoven. The conclusions from the evaluation are that the concepts complement each other and should be implemented together, as they all match different preferences of handling inspirational materials of the designers." @default.
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• W2571639472 date "2010-01-01" @default.
• W2571639472 modified "2023-09-27" @default.
• W2571639472 title "Get inspired by the Design Probes" @default.
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