Matches in SemOpenAlex for { <https://semopenalex.org/work/W2572684679> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W2572684679 abstract "It was once called the media revolution. A better description today would be 'media explosion'. There are innumerable media-generated stimuli that are floating around in the environment of the human sensory system, bombarding it with an electrifying intensity and velocity. The common man has become both a beneficiary and a victim of the proliferation of media channels. The human need for entertainment is as old as the human species is. The cable and satellite television channel industry has been going all out to woo the viewers in catering to this fundamental need of theirs. The genre of news channels is a key player in the whole spectrum of media. The present study is based on the identification of viewership preference patterns of news channels with special reference to Zee news. Through this channel Zee Network has always been on a quest to bring out the truth. It is the strong belief of the channel that has been the guiding spirit in its dedication and integrity in reporting unbiased news. As a result of this study it was found that viewers of news channels are not hungry for news alone. They would like their news to be served to them with all the possible garnishing and topping. The competition in the news channel industry in the current scenario hinges on this very factor. The paper attempts to explore the impact of news anchors on the viewership, the effect of repositioning efforts, and preference for interview based news programmes. The paper has come up with the research finding that Zee News, which was the pioneer among the news channels in the cable and the satellite TV industry has gradually slipped to the fourth position. This has been primarily because of inadequate attention paid to the training of anchors and lack of consistency in image of the channel." @default.
- W2572684679 created "2017-01-26" @default.
- W2572684679 creator A5052720643 @default.
- W2572684679 date "2013-01-01" @default.
- W2572684679 modified "2023-09-27" @default.
- W2572684679 title "A Study of Viewership Preference Patterns of News Channels with Special Reference to Zee News" @default.
- W2572684679 cites W12662422 @default.
- W2572684679 cites W2024180819 @default.
- W2572684679 cites W2798717902 @default.
- W2572684679 hasPublicationYear "2013" @default.
- W2572684679 type Work @default.
- W2572684679 sameAs 2572684679 @default.
- W2572684679 citedByCount "1" @default.
- W2572684679 countsByYear W25726846792018 @default.
- W2572684679 crossrefType "journal-article" @default.
- W2572684679 hasAuthorship W2572684679A5052720643 @default.
- W2572684679 hasConcept C112698675 @default.
- W2572684679 hasConcept C127162648 @default.
- W2572684679 hasConcept C144024400 @default.
- W2572684679 hasConcept C144133560 @default.
- W2572684679 hasConcept C162324750 @default.
- W2572684679 hasConcept C175444787 @default.
- W2572684679 hasConcept C17744445 @default.
- W2572684679 hasConcept C199539241 @default.
- W2572684679 hasConcept C26869875 @default.
- W2572684679 hasConcept C2781249084 @default.
- W2572684679 hasConcept C29595303 @default.
- W2572684679 hasConcept C41008148 @default.
- W2572684679 hasConcept C512170562 @default.
- W2572684679 hasConcept C529147693 @default.
- W2572684679 hasConcept C76155785 @default.
- W2572684679 hasConcept C82307848 @default.
- W2572684679 hasConceptScore W2572684679C112698675 @default.
- W2572684679 hasConceptScore W2572684679C127162648 @default.
- W2572684679 hasConceptScore W2572684679C144024400 @default.
- W2572684679 hasConceptScore W2572684679C144133560 @default.
- W2572684679 hasConceptScore W2572684679C162324750 @default.
- W2572684679 hasConceptScore W2572684679C175444787 @default.
- W2572684679 hasConceptScore W2572684679C17744445 @default.
- W2572684679 hasConceptScore W2572684679C199539241 @default.
- W2572684679 hasConceptScore W2572684679C26869875 @default.
- W2572684679 hasConceptScore W2572684679C2781249084 @default.
- W2572684679 hasConceptScore W2572684679C29595303 @default.
- W2572684679 hasConceptScore W2572684679C41008148 @default.
- W2572684679 hasConceptScore W2572684679C512170562 @default.
- W2572684679 hasConceptScore W2572684679C529147693 @default.
- W2572684679 hasConceptScore W2572684679C76155785 @default.
- W2572684679 hasConceptScore W2572684679C82307848 @default.
- W2572684679 hasLocation W25726846791 @default.
- W2572684679 hasOpenAccess W2572684679 @default.
- W2572684679 hasPrimaryLocation W25726846791 @default.
- W2572684679 hasRelatedWork W1595359844 @default.
- W2572684679 hasRelatedWork W2029432496 @default.
- W2572684679 hasRelatedWork W2036672714 @default.
- W2572684679 hasRelatedWork W2092876828 @default.
- W2572684679 hasRelatedWork W2189734850 @default.
- W2572684679 hasRelatedWork W2333088005 @default.
- W2572684679 hasRelatedWork W2348665921 @default.
- W2572684679 hasRelatedWork W2355076021 @default.
- W2572684679 hasRelatedWork W2371809670 @default.
- W2572684679 hasRelatedWork W2380949046 @default.
- W2572684679 hasRelatedWork W2383884965 @default.
- W2572684679 hasRelatedWork W2388684550 @default.
- W2572684679 hasRelatedWork W2551090942 @default.
- W2572684679 hasRelatedWork W2767867166 @default.
- W2572684679 hasRelatedWork W3164685085 @default.
- W2572684679 hasRelatedWork W3207314554 @default.
- W2572684679 hasRelatedWork W611355557 @default.
- W2572684679 hasRelatedWork W744502036 @default.
- W2572684679 hasRelatedWork W938680684 @default.
- W2572684679 hasRelatedWork W979491429 @default.
- W2572684679 isParatext "false" @default.
- W2572684679 isRetracted "false" @default.
- W2572684679 magId "2572684679" @default.
- W2572684679 workType "article" @default.