Matches in SemOpenAlex for { <https://semopenalex.org/work/W2575567204> ?p ?o ?g. }
- W2575567204 endingPage "202" @default.
- W2575567204 startingPage "195" @default.
- W2575567204 abstract "Researchers recognize the indispensable role of inwardly vs. outwardly-focused social identities as predictors of consumers' attitudes toward local vs. global brand positioning. Extant studies typically report symmetric assimilative identity effects, meaning that consumers high on national/ethnic identity favor brands with a local (vs. global) consumer culture positioning, and vice-versa for consumers high on an outward (e.g., cosmopolitan) identity disposition. Such identity outcomes may not be generalizable, but rather, be affected by the specific consumption context as well as the individual trait of consumer need for uniqueness (NFU). Focusing on the Chinese premium car market, our experimental study consistently supported assimilative effects for the role played by ethnic identity. For cosmopolitanism however, such effects only held for low NFU consumers, whereas contrastive identity effects emerged for high NFU consumers. These results challenge some findings reported in the literature. Implications of these asymmetric identity effects for marketing theory and practice are discussed." @default.
- W2575567204 created "2017-01-26" @default.
- W2575567204 creator A5056701683 @default.
- W2575567204 creator A5061976387 @default.
- W2575567204 date "2017-08-01" @default.
- W2575567204 modified "2023-10-17" @default.
- W2575567204 title "“Seeing is being”: Consumer culture and the positioning of premium cars in China" @default.
- W2575567204 cites W1480324970 @default.
- W2575567204 cites W1577674030 @default.
- W2575567204 cites W1587707959 @default.
- W2575567204 cites W1987258130 @default.
- W2575567204 cites W1987402502 @default.
- W2575567204 cites W1987595265 @default.
- W2575567204 cites W1995275863 @default.
- W2575567204 cites W2003955127 @default.
- W2575567204 cites W2016473838 @default.
- W2575567204 cites W2020618715 @default.
- W2575567204 cites W2029186003 @default.
- W2575567204 cites W2040992710 @default.
- W2575567204 cites W2041815189 @default.
- W2575567204 cites W2044259095 @default.
- W2575567204 cites W2051913671 @default.
- W2575567204 cites W2054347393 @default.
- W2575567204 cites W2054790590 @default.
- W2575567204 cites W2058512742 @default.
- W2575567204 cites W2058989742 @default.
- W2575567204 cites W2061527257 @default.
- W2575567204 cites W2068558265 @default.
- W2575567204 cites W2068942424 @default.
- W2575567204 cites W2076389556 @default.
- W2575567204 cites W2102756860 @default.
- W2575567204 cites W2109432929 @default.
- W2575567204 cites W2109611132 @default.
- W2575567204 cites W2118964646 @default.
- W2575567204 cites W2122771930 @default.
- W2575567204 cites W2123944152 @default.
- W2575567204 cites W2127479791 @default.
- W2575567204 cites W2137059620 @default.
- W2575567204 cites W2149034374 @default.
- W2575567204 cites W2172278760 @default.
- W2575567204 cites W2175873029 @default.
- W2575567204 cites W2318631544 @default.
- W2575567204 cites W2411048964 @default.
- W2575567204 cites W3123847460 @default.
- W2575567204 cites W3124812974 @default.
- W2575567204 cites W851294201 @default.
- W2575567204 doi "https://doi.org/10.1016/j.jbusres.2016.12.008" @default.
- W2575567204 hasPublicationYear "2017" @default.
- W2575567204 type Work @default.
- W2575567204 sameAs 2575567204 @default.
- W2575567204 citedByCount "30" @default.
- W2575567204 countsByYear W25755672042017 @default.
- W2575567204 countsByYear W25755672042018 @default.
- W2575567204 countsByYear W25755672042019 @default.
- W2575567204 countsByYear W25755672042020 @default.
- W2575567204 countsByYear W25755672042021 @default.
- W2575567204 countsByYear W25755672042022 @default.
- W2575567204 countsByYear W25755672042023 @default.
- W2575567204 crossrefType "journal-article" @default.
- W2575567204 hasAuthorship W2575567204A5056701683 @default.
- W2575567204 hasAuthorship W2575567204A5061976387 @default.
- W2575567204 hasConcept C107038049 @default.
- W2575567204 hasConcept C112698675 @default.
- W2575567204 hasConcept C137403100 @default.
- W2575567204 hasConcept C138885662 @default.
- W2575567204 hasConcept C144024400 @default.
- W2575567204 hasConcept C144133560 @default.
- W2575567204 hasConcept C15744967 @default.
- W2575567204 hasConcept C162853370 @default.
- W2575567204 hasConcept C166957645 @default.
- W2575567204 hasConcept C17744445 @default.
- W2575567204 hasConcept C19165224 @default.
- W2575567204 hasConcept C191935318 @default.
- W2575567204 hasConcept C199539241 @default.
- W2575567204 hasConcept C205649164 @default.
- W2575567204 hasConcept C2777075199 @default.
- W2575567204 hasConcept C2778355321 @default.
- W2575567204 hasConcept C2779343474 @default.
- W2575567204 hasConcept C30772137 @default.
- W2575567204 hasConcept C36289849 @default.
- W2575567204 hasConcept C77805123 @default.
- W2575567204 hasConcept C94625758 @default.
- W2575567204 hasConceptScore W2575567204C107038049 @default.
- W2575567204 hasConceptScore W2575567204C112698675 @default.
- W2575567204 hasConceptScore W2575567204C137403100 @default.
- W2575567204 hasConceptScore W2575567204C138885662 @default.
- W2575567204 hasConceptScore W2575567204C144024400 @default.
- W2575567204 hasConceptScore W2575567204C144133560 @default.
- W2575567204 hasConceptScore W2575567204C15744967 @default.
- W2575567204 hasConceptScore W2575567204C162853370 @default.
- W2575567204 hasConceptScore W2575567204C166957645 @default.
- W2575567204 hasConceptScore W2575567204C17744445 @default.
- W2575567204 hasConceptScore W2575567204C19165224 @default.
- W2575567204 hasConceptScore W2575567204C191935318 @default.
- W2575567204 hasConceptScore W2575567204C199539241 @default.
- W2575567204 hasConceptScore W2575567204C205649164 @default.
- W2575567204 hasConceptScore W2575567204C2777075199 @default.
- W2575567204 hasConceptScore W2575567204C2778355321 @default.