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- W2575956077 abstract "Enterprises are part of society; that is why they must pay attention to how their business activ- ity affects society and natural environment. Organizing business activity of enterprises in a socially acceptable manner brings benefits to both sides. Potential benefits for society are: economic development of social commu- nity, advancement of education system, increase of the level of health and social care, improvement of local in- frastructure, reduction of environmental problems and so on. Potential benefits for enterprises are as follows: reduction of business costs, advancement of reputation in society, building of strategically important partner- ships, better positioning of brands etc. Under the conditions of globalization, it comes to broadening of multina- tional companies in whose interest is to solve social problems because this gives them further possibility to evade legal constrains of certain states and build good reputation in society. At the same time, liberalization of foreign trade leads to the larger involvement of enterprises in international business operations and global sup- ply chains. In order to enter the market of other countries or become the suppliers of multinational companies, enterprises are expected to apply a large number of international quality standards, safety products as well as other elements of socially responsible business activity. For these, as many other reasons, managers of enterprises (especially those successful) accept more and more the concept of CSR. However, there is often a problem how to introduce this concept into business activity of enterprises: what social problems to focus on, what measures to introduce, how to organize the implementa- tion of these measures, how to monitor the success of their application and how to estimate their reverse impact on the business activity of enterprises. In the paper, the principles one should have in mind when introducing the practice of CSR are explained. The aim of the paper is to explain the rules of CSR, the application of which can advance the business activity of enterprises and influence the advancement of social community." @default.
- W2575956077 created "2017-01-26" @default.
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- W2575956077 date "2010-01-01" @default.
- W2575956077 modified "2023-09-27" @default.
- W2575956077 title "INTEGRATING THE SOCIAL PRINCIPLES IN THE COMPANY'S STRATEGY Maja Ivanović-Đ ukić , Suzana Stefanović , Danijela Stošić" @default.
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