Matches in SemOpenAlex for { <https://semopenalex.org/work/W2576558428> ?p ?o ?g. }
Showing items 1 to 78 of
78
with 100 items per page.
- W2576558428 abstract "The use of social media is growing rapidly be it for networking or for making choices for online purchase. Today's youth, both men and women, are getting hooked to online purchase because of several factors such as convenience, comfort, availability, wider choice, pricing or time saving. For marketing professionals and companies, social media is a new outlet that can potentially be used to help increase the interest in a product or service of the surfer. This paper presents, analyses and interprets the results of a survey conducted in Delhi/NCR area on the influence of social media in framing product preference among the buyers, particularly youth. The structured questionnaire included several questions concerning the relationship between social media usage and online purchase behaviour of the young men and women and the overall impact socialmedia marketing has on purchase behaviour. In addition to the demographics, key questions aimed at eliciting the use of one particular social media dependency from amongst several popular socialmedia sites and the frequency of visits to these sites as well as the consequential frequency with which selected opinions were expressed during these visits." @default.
- W2576558428 created "2017-01-26" @default.
- W2576558428 creator A5022788475 @default.
- W2576558428 creator A5090266004 @default.
- W2576558428 date "2016-01-01" @default.
- W2576558428 modified "2023-09-27" @default.
- W2576558428 title "Does Gender Matter in Buying Choice: Influence of Social Media on Purchase Behaviour of the Youth" @default.
- W2576558428 doi "https://doi.org/10.5958/2321-2136.2016.00009.6" @default.
- W2576558428 hasPublicationYear "2016" @default.
- W2576558428 type Work @default.
- W2576558428 sameAs 2576558428 @default.
- W2576558428 citedByCount "0" @default.
- W2576558428 crossrefType "journal-article" @default.
- W2576558428 hasAuthorship W2576558428A5022788475 @default.
- W2576558428 hasAuthorship W2576558428A5090266004 @default.
- W2576558428 hasConcept C112698675 @default.
- W2576558428 hasConcept C127413603 @default.
- W2576558428 hasConcept C144024400 @default.
- W2576558428 hasConcept C144133560 @default.
- W2576558428 hasConcept C149923435 @default.
- W2576558428 hasConcept C162324750 @default.
- W2576558428 hasConcept C162853370 @default.
- W2576558428 hasConcept C169087156 @default.
- W2576558428 hasConcept C175444787 @default.
- W2576558428 hasConcept C17744445 @default.
- W2576558428 hasConcept C199539241 @default.
- W2576558428 hasConcept C2524010 @default.
- W2576558428 hasConcept C2780084366 @default.
- W2576558428 hasConcept C2781249084 @default.
- W2576558428 hasConcept C33923547 @default.
- W2576558428 hasConcept C518677369 @default.
- W2576558428 hasConcept C66938386 @default.
- W2576558428 hasConcept C90673727 @default.
- W2576558428 hasConceptScore W2576558428C112698675 @default.
- W2576558428 hasConceptScore W2576558428C127413603 @default.
- W2576558428 hasConceptScore W2576558428C144024400 @default.
- W2576558428 hasConceptScore W2576558428C144133560 @default.
- W2576558428 hasConceptScore W2576558428C149923435 @default.
- W2576558428 hasConceptScore W2576558428C162324750 @default.
- W2576558428 hasConceptScore W2576558428C162853370 @default.
- W2576558428 hasConceptScore W2576558428C169087156 @default.
- W2576558428 hasConceptScore W2576558428C175444787 @default.
- W2576558428 hasConceptScore W2576558428C17744445 @default.
- W2576558428 hasConceptScore W2576558428C199539241 @default.
- W2576558428 hasConceptScore W2576558428C2524010 @default.
- W2576558428 hasConceptScore W2576558428C2780084366 @default.
- W2576558428 hasConceptScore W2576558428C2781249084 @default.
- W2576558428 hasConceptScore W2576558428C33923547 @default.
- W2576558428 hasConceptScore W2576558428C518677369 @default.
- W2576558428 hasConceptScore W2576558428C66938386 @default.
- W2576558428 hasConceptScore W2576558428C90673727 @default.
- W2576558428 hasLocation W25765584281 @default.
- W2576558428 hasOpenAccess W2576558428 @default.
- W2576558428 hasPrimaryLocation W25765584281 @default.
- W2576558428 hasRelatedWork W2240686635 @default.
- W2576558428 hasRelatedWork W2244116707 @default.
- W2576558428 hasRelatedWork W2252950831 @default.
- W2576558428 hasRelatedWork W2256805612 @default.
- W2576558428 hasRelatedWork W2262352839 @default.
- W2576558428 hasRelatedWork W2292909442 @default.
- W2576558428 hasRelatedWork W2341298683 @default.
- W2576558428 hasRelatedWork W2503665517 @default.
- W2576558428 hasRelatedWork W2809977701 @default.
- W2576558428 hasRelatedWork W2887481986 @default.
- W2576558428 hasRelatedWork W2955219508 @default.
- W2576558428 hasRelatedWork W2955382356 @default.
- W2576558428 hasRelatedWork W2966859133 @default.
- W2576558428 hasRelatedWork W2971337166 @default.
- W2576558428 hasRelatedWork W2992876772 @default.
- W2576558428 hasRelatedWork W2993524439 @default.
- W2576558428 hasRelatedWork W2994232535 @default.
- W2576558428 hasRelatedWork W2999785374 @default.
- W2576558428 hasRelatedWork W3124192775 @default.
- W2576558428 hasRelatedWork W3125805907 @default.
- W2576558428 isParatext "false" @default.
- W2576558428 isRetracted "false" @default.
- W2576558428 magId "2576558428" @default.
- W2576558428 workType "article" @default.