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- W2577182783 abstract "Abstract Considering that companies, especially SMEs, have limited resources to support their product development processes, their management has started to look for fresh ideas and competent individuals outside their borders. Co-creation is seen as a powerful engine for innovation. This paper focuses on the establishment of university-industry cooperation, by engaging Serbian students and researchers in product development processes of a company from Germany. This company has introduced four problems, two of them solved by chosen expert teams and another two by interested students. The paper shows potential and high level of performance identified in this case, by engaging a large number of students and experts outside the company through an innovation contest in comparison with the internal product development. © 2013 The Authors. Selection and/or peer-review under responsibility of the organizers of the 2013 International Conference on Technology Transfer Keywords : Co- creation, innovation contest, product development, students’ engagement" @default.
- W2577182783 created "2017-01-26" @default.
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- W2577182783 date "2013-01-01" @default.
- W2577182783 modified "2023-09-27" @default.
- W2577182783 title "Co-creation in Product Development - Students in an Innovation Contest" @default.
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