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- W2577388045 abstract "The major purpose of this paper is to explore the positive impact of environmental friendliness on green purchase intentions and also to discuss the mediation effects of green perceived value and green loyalty. This study undertakes an empirical study by means of questionnaire survey. The respondents are consumers who have purchase experience of green products. This study applies structural equation modeling (SEM) to test the hypotheses. The empirical results show that: (1) environmental friendliness has a significant positive impact on green perceived value, green loyalty, and green purchase intentions; (2) both of green perceived value and green loyalty positively affect green purchase intentions; and (3) green perceived value and green loyalty partially mediate the positive relationship between environmental friendliness and green purchase intentions." @default.
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- W2577388045 date "2016-09-01" @default.
- W2577388045 modified "2023-10-12" @default.
- W2577388045 title "The positive impact of environmental friendliness on green purchase intentions" @default.
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- W2577388045 doi "https://doi.org/10.1109/picmet.2016.7806629" @default.
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