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- W2577425369 abstract "textabstractSummaryOur traditional communication methods, with their emphasis on mainlycognitive and rational appeals, prove to be insufficient for target audiences thatare low literate. Other, more emotionally appealing and popular communicationmethods need to be brought into play such as integrating social change issues inentertainment formats in theater, film, music, television, new media, or experienceparks. This is known as the Entertainment-Education (EE) strategy. Weknow from various studies that Entertainment-Education programs can attractlarge audiences in a way that conventional didactic approaches cannot. Positiveeffects have been reported on the awareness of, and attitudes toward socialchange issues.Neil Postman, in 1985, published his polemic book Amusing Ourselves to Deathabout the corrosive effects of television on our politics and public discourse.While Postman chose a culturally pessimistic view, Dr. Martine Bouman flips thecoin and investigates the potential positive role of entertainment media on socialchange. In her eyes Amusing Ourselves to Health and Happiness, is a promisingproposition that deserves a thorough scientific approach.The Special Chair of Entertainment Media and Social Change seeks to effectivelyreach vulnerable groups in Dutch society and to bridge the realms of media,health and science. By establishing strong collaborative partnerships, allstakeholders can contribute to a healthier society.The Special Chair has been established by the Netherlands Entertainment-EducationFoundation. It is part of a broader project MediaLab: Health for all, thathas been made possible by a donation from the Friends Lottery in partnershipwith the Alzheimer Foundation, Kidney Foundation and Heart Foundation." @default.
- W2577425369 created "2017-01-26" @default.
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- W2577425369 date "2016-01-22" @default.
- W2577425369 modified "2023-09-27" @default.
- W2577425369 title "Amusing Ourselves to Health and Happiness : Entertainment Media and Social Change" @default.
- W2577425369 hasPublicationYear "2016" @default.
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