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• W257904393 abstract "AbstractCorporations are embracing the idea that corporate citizenship activities, policies, processes and procedures are noteworthy and should be executed for the benefit of not only corporations' reputations and profits; but also, for the benefit of employees, customers, various entities, and communities. Thus, organizations are developing corporate citizenship programs that include strategies for executing operational activities. This paper presents and discusses an integrative approach to corporate citizenship using Boeing as a case example to discuss the integrated model.I. INTRODUCTIONCorporations are embracing the idea that corporate citizenship activities, policies, processes and procedures are noteworthy and should be executed for the benefit of not only corporations' reputations and profits; but also, for the benefit of employees, customers, various entities, and communities. Corporate citizenship refers to a company's obligation to be accountable to all of its stakeholders in all its operations and activities. It encompasses a multidimensional and global set of issues with strategic implications for business and policymakers, such as health, safety, diversity, gender equity, human resource policies, human rights, supply chain, the environment, and sustainable (Social Performance Map, n.d., p. 12).Corporate citizenship humanizes the company in ways that other facets of the job cannot; it depicts the company as a contributor to society rather than as an entity concerned solely with maximizing profits (Bhattacharya, Sen & Korschun, 2008, p. 37). For example, Boeing's overall corporate citizenship strategy based on the idea that Boeing has a responsibility to its stakeholders to lead by example and make good decisions rooted in being a corporate citizen (Corporate Citizen 2010 Report, n.d.). More specifically, corporate citizenship as defined by Boeing is the means by which companies truly engage with, and contribute toward, the development of the communities within which they operate, on which they ultimately depend (Corporate Citizenship 2010 Report n.d., p. 6 ). This paper presents and discusses an integrative approach to corporate citizenship using Boeing as a case example to discuss the integrated model. Section I of the paper discusses the introduction, section ? discusses the reasons for executing corporate citizenship programs, section III presents the corporate citizenship example framework, and section IV concludes with suggestions about how to implement the integrative approach in the daily operations of an organization.II. REASONS FOR CORPORATE CITIZENSHIP PROGRAMSFernando J. Fuentes-Garcia, Julia M. Nunez-Tabales, and Ricardo Veroz-Herradon (2008) reported that there are two reasons why companies have established corporate citizenship programs including: (1) the idea of social awareness recognized globally; and (2) the focus of companies using the corporate citizenship activities for consumer purchasing decisions. Additionally, the aforementioned authors also reported that companies are engaging in corporate citizenship programs by (1) establishing a code of ethics; (2) capturing social reporting data; and (3) executing ethical management standards (Fuentes-Garcis, Nunez-Tabales & Veroz-Herradon, 2008). For example, some companies are not only presenting financial reports; but also, social reports that detail their working practices and activities related to employment, company/worker relationships, health and safety, education and training, diversity, human rights, and child labor practices (Social Performance Map, n.d., p. 12). Corporate citizenship has been aligned with the triple bottom line. The triple bottom line focused on integrating the social, environmental and economic business activities and performance (Social Performance Map, n.d., p. 12). The triple bottom lined as reported by John Elkington includes: (1) people that execute practices that are unbiased and beneficial per the community and the region of operations; (2) planet that includes the environment; and (3) profit which includes the internal and external economic impacts to the organization as well as to society (Glade, 2008). …" @default.
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• W257904393 title "Corporate Citizenship: An Integrated Operational Approach" @default.
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