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- W2585191105 abstract "Contemporary markets are subject to fierce competition as the result of digitization, social media, and increasingly powerful and demanding consumers that force organizations to develop an array of ..." @default.
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- W2585191105 date "2015-01-01" @default.
- W2585191105 modified "2023-09-25" @default.
- W2585191105 title "Marketing beyond the textbook : emerging perspectives in marketing theory and practice" @default.
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