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- W2585387714 abstract "This study focuses on the historical process of DC Comics and Marvel Comics which are the leading companies that have made way for the comics to develop and take form in terms of advertising narrative. First of all, the history of DC Comics and Marvel Comics has been analyzed in a general framework in order to question the process in advertising history. At this point, the advertisements of these companies have been limited to the ones they have on the internet and the ones that give relevant data for the study. In addition to this, the study of narrative advertising of comics today, apart from the examples of DC Comics and Marvel Comics in their own cinematic universe, has been narrowed down to the Pegasus Airlines' commercial relating to Marvel Comics and Turkish Airlines' commercial relating to DC Comics. The result of a general review indicates that DC Comics and Marvel Comics have come to a turning point in terms of narrative advertising by creating a cinematic universe and with the means of new media becoming popular around the world." @default.
- W2585387714 created "2017-02-10" @default.
- W2585387714 creator A5035933655 @default.
- W2585387714 date "2017-01-01" @default.
- W2585387714 modified "2023-09-27" @default.
- W2585387714 title "Create It! Extend It!" @default.
- W2585387714 cites W2500453783 @default.
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- W2585387714 doi "https://doi.org/10.4018/978-1-5225-2373-4.ch007" @default.
- W2585387714 hasPublicationYear "2017" @default.
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