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- W2586393800 abstract "With more than 15,000 growers across the United States, natural Christmas trees are an importantcrop. As production specialists, many tree farmers have limited marketing knowledge. Christmas tree producers can expand their business using four marketing tools-product, price, promotion, and place-that form a useful framework for organizing marketing ideas. This article reviews the research on Christmas trees and other products for innovative tactics for marketing Christmas trees. By improvingtheir application of the four Ps, tree producers and retailers can add more perceived value to their products, build customer loyalty, and boost their sales." @default.
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- W2586393800 date "2004-06-01" @default.
- W2586393800 modified "2023-09-28" @default.
- W2586393800 title "Christmas tree marketing: Product, price, promotion, and place tactics" @default.
- W2586393800 doi "https://doi.org/10.1093/jof/102.4.40" @default.
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