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• W2586405135 abstract "The extension of marketing to the service arena has led researchers to test the influence of certain magnitudes traditionally studied on goods. This is aim of the present work which attempts to compare consumer’s involvement before the purchase of some proposed goods and services." @default.
• W2586405135 created "2017-02-17" @default.
• W2586405135 creator A5018387534 @default.
• W2586405135 date "2006-01-01" @default.
• W2586405135 modified "2023-09-24" @default.
• W2586405135 title "Consumer involvement in goods and service purc h a s e s" @default.
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• W2586405135 hasPublicationYear "2006" @default.
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