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- W2587761327 abstract "Customer relationship management is a critical issue of High Profitability Firms (HPF), organizations that possess a high economic performance. From the resource based view, the present paper purpose to analyse the management of customers as source of competitive advantage. For attaining this goal the results of a survey made to Galician HPF are included. The results include different behaviour in function of the size or the sector, and many relationships that try to characterize the way applied by these firms to develop their relationship with customers. REViSTA DE ESTUDiOS REGiONALES No 84, i.S.S.N.: 0213-7585 (2009), PP. 223-246" @default.
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- W2587761327 date "2009-01-01" @default.
- W2587761327 modified "2023-09-24" @default.
- W2587761327 title "La gestión de las relaciones con clientes y la empresa de alta rentabilidad de Galicia The management of the relations with clients and the company of high profitability of Galicia" @default.
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