Matches in SemOpenAlex for { <https://semopenalex.org/work/W2588417320> ?p ?o ?g. }
Showing items 1 to 63 of
63
with 100 items per page.
- W2588417320 endingPage "31" @default.
- W2588417320 startingPage "24" @default.
- W2588417320 abstract "The innovative and aspiring marketers of 21st century are looking out for opportunities in the global market by creating and nurturing 'global' brands. Creating a global brand and managing it is entirely a different thing. The global brands are those brands which have their presence in most of the global markets. They are termed as 'global' by virtue of their recognition and acceptance in the different geographies of the world. Marketers who have 'big picture' in their mind can only think of creating 'global' brands. Global branding demands a lot of effort, commitment, resources, and passion. A marketer who aspires for owning global brands has to understand the markets and customer-needs in a crystal clear manner. There are many global brands present in the market and each have their own story of creation and performance. This article tries to bring out salient issues involved in creating, nurturing, and managing of global brands, with examples. It also deals with benefits available to the marketers and risks involved in developing global brands. The author intends to bring out the issues by referring to the information appearing in different journals, magazines, websites, etc. to create a knowledge on the topic." @default.
- W2588417320 created "2017-02-24" @default.
- W2588417320 creator A5069545058 @default.
- W2588417320 date "2009-07-27" @default.
- W2588417320 modified "2023-09-22" @default.
- W2588417320 title "Managing Global Brands" @default.
- W2588417320 hasPublicationYear "2009" @default.
- W2588417320 type Work @default.
- W2588417320 sameAs 2588417320 @default.
- W2588417320 citedByCount "0" @default.
- W2588417320 crossrefType "journal-article" @default.
- W2588417320 hasAuthorship W2588417320A5069545058 @default.
- W2588417320 hasConcept C112698675 @default.
- W2588417320 hasConcept C144133560 @default.
- W2588417320 hasConcept C15744967 @default.
- W2588417320 hasConcept C162853370 @default.
- W2588417320 hasConcept C17744445 @default.
- W2588417320 hasConcept C199539241 @default.
- W2588417320 hasConcept C2780310893 @default.
- W2588417320 hasConcept C2780465195 @default.
- W2588417320 hasConcept C2780719617 @default.
- W2588417320 hasConcept C542102704 @default.
- W2588417320 hasConceptScore W2588417320C112698675 @default.
- W2588417320 hasConceptScore W2588417320C144133560 @default.
- W2588417320 hasConceptScore W2588417320C15744967 @default.
- W2588417320 hasConceptScore W2588417320C162853370 @default.
- W2588417320 hasConceptScore W2588417320C17744445 @default.
- W2588417320 hasConceptScore W2588417320C199539241 @default.
- W2588417320 hasConceptScore W2588417320C2780310893 @default.
- W2588417320 hasConceptScore W2588417320C2780465195 @default.
- W2588417320 hasConceptScore W2588417320C2780719617 @default.
- W2588417320 hasConceptScore W2588417320C542102704 @default.
- W2588417320 hasIssue "7" @default.
- W2588417320 hasLocation W25884173201 @default.
- W2588417320 hasOpenAccess W2588417320 @default.
- W2588417320 hasPrimaryLocation W25884173201 @default.
- W2588417320 hasRelatedWork W162247568 @default.
- W2588417320 hasRelatedWork W193530667 @default.
- W2588417320 hasRelatedWork W2037595683 @default.
- W2588417320 hasRelatedWork W2184668044 @default.
- W2588417320 hasRelatedWork W2267100416 @default.
- W2588417320 hasRelatedWork W2274033633 @default.
- W2588417320 hasRelatedWork W2528462260 @default.
- W2588417320 hasRelatedWork W2570557384 @default.
- W2588417320 hasRelatedWork W2608083259 @default.
- W2588417320 hasRelatedWork W2992424844 @default.
- W2588417320 hasRelatedWork W2995102486 @default.
- W2588417320 hasRelatedWork W2995455540 @default.
- W2588417320 hasRelatedWork W3091050788 @default.
- W2588417320 hasRelatedWork W571353962 @default.
- W2588417320 hasRelatedWork W589540459 @default.
- W2588417320 hasRelatedWork W1605516338 @default.
- W2588417320 hasRelatedWork W2181302393 @default.
- W2588417320 hasRelatedWork W2890786297 @default.
- W2588417320 hasRelatedWork W2952366017 @default.
- W2588417320 hasRelatedWork W3125229633 @default.
- W2588417320 hasVolume "39" @default.
- W2588417320 isParatext "false" @default.
- W2588417320 isRetracted "false" @default.
- W2588417320 magId "2588417320" @default.
- W2588417320 workType "article" @default.