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- W2592264924 abstract "AbstractThe study intends to study consumers' perception towards over-the-counter (OTC) products and factors that influences OTC products in India. It also aims to study the impact of demographic variables on consumers' purchase behaviour towards OTC products. The research is exploratory in nature. It is based on primary data. Primary data are collected via a questionnaire. Thirty respondents participated as a test case to understand and validate the questionnaire. The data obtained are analysed to identify the consumers' perception towards over-the-counter products. It was done in period of 1–30 October 2015. The respondents are from Mumbai – a metropolis and Nasik – a class city by population. Totally 180 respondents participated on a random basis. There were 90 respondents each from Mumbai and Nasik. Respondents were contacted on a random basis. Consumers' perception towards OTC is studied. Demographic variables are considered too for studying the perceptions between two cities. It is observed in our s..." @default.
- W2592264924 created "2017-03-16" @default.
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- W2592264924 date "2017-03-10" @default.
- W2592264924 modified "2023-09-25" @default.
- W2592264924 title "Study of consumers' perception towards pharmaceutical over-the-counter products in emerging markets – India" @default.
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- W2592264924 doi "https://doi.org/10.1080/20479700.2017.1297025" @default.
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