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- W2592950918 abstract "Some authors have questioned whether the well-known Uppsala internationalization model would be generalizable to services. We take one of the model ’s assumptions ‐ that firms will follow a gradually increasing resource commitment path in each country ‐ and challenge whether it would hold up under specific servi ce characteristics or particular combinations of envir onmental variables and service characteristics. We review the literature in search of more appropriate dimensions for the classification of services that would allo w for the test of the Uppsala model’s assumption. Based on purely conceptual reasoning, supported by previous empirical studies, we propose some hypotheses about how service firms would be expected to behave ‐ in terms of their choice of foreign entry mode - under certain circum stances and what the performance implications would be expected to be. These hypotheses are contrary to th e Uppsala model’s predictions. This paper is solely conceptual, so the key constructs (environment and service-specific variables) would still require operationalization before the hypotheses can be emp irically tested." @default.
- W2592950918 created "2017-03-16" @default.
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- W2592950918 date "2008-01-01" @default.
- W2592950918 modified "2023-09-27" @default.
- W2592950918 title "Challenging the Uppsala Internationalization Model: a Challenging the Uppsala Internationalization Model: a Challenging the Uppsala Internationalization Model: a Challenging the Uppsala Internationalization Model: a Contingent Approach to the Internationalization of Contingent Approach to the Internationalization of Contingent Approach to the Internationalization of Contingent Approach to the Internationalization of Services" @default.
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