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- W2593730531 abstract "This article is built on the theory of Jim Collins from his books “Good to Great” (Collins 2001), “Built to Last” (Collins & Porras 1994), How the mighty fall and why some companies never give in” (2009) and Collins and Hansen “Great by choice” (2011). These studies compared successful companies with companies in the same industry with the same opportunities and similar resources, but that hadn’t the same success. The first two aims of their studies were to identify the underlying characteristics and dynamics to highly visionary companies and to effectively communicate these findings to people who want to create and maintain visionary companies. (Collins&Porras 1994) The second question of their study was – Can a good company become a great company and, if so, how? I will in this article look into some of the greatest football clubs in the world who have gone from good to great but also can be categorized as a built to last clubs, and try to use them as examples. These clubs are Manchester United, FC Barcelona, Real Madrid CF, Arsenal FC and Liverpool FC. If you want to go from good to great and to sustain this achievement, the critical question to constantly consider is, “How can we do better tomorrow than we did today”? In short, the only way of doing this is by improving trough hard and sustained work" @default.
- W2593730531 created "2017-03-16" @default.
- W2593730531 creator A5046592812 @default.
- W2593730531 date "2015-01-01" @default.
- W2593730531 modified "2023-09-26" @default.
- W2593730531 title "FROM GOOD TO GREAT IN FOOTBALL BUSINESS" @default.
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