Matches in SemOpenAlex for { <https://semopenalex.org/work/W2593748696> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W2593748696 endingPage "103" @default.
- W2593748696 startingPage "96" @default.
- W2593748696 abstract "The construct of Integrated Marketing Communication predisposes, multi-facetted activities. The progression, however, is towards a common goal, predetermined by the commercial producer. There is the problem of ascertaining how that construct currently stands. Also, the need arises to draw out the militating antitheses of Integrated Marketing Communication despite the acclaim and ascendancy. This study, therefore, aims at examining how Integrated Marketing Communication stands as at today. It also attempts to identify key conceptual and systemic factors that work against it. This is a theoretical study, and the technique is essentially hinged on the discussion mode. It is a secondary research and data have been sourced from existing body of knowledge. The work found that the construct of Integrated Marketing Communication still embraces advertising, sales promotion, direct marketing, publicity and public relations as well as personal selling, to a large extent. These elements continue to drive the thrust of Integrated Marketing Communication activities. Antitheses such as cross-departmental conflicts and the size /nature of organizations impede optimum performance. Since Integrated Marketing Communication does not work in every organization, implementers must ascertain compatibility before commitment? Horizontal harmony across the co-operating departments is also strongly recommended." @default.
- W2593748696 created "2017-03-16" @default.
- W2593748696 creator A5034280036 @default.
- W2593748696 date "2017-02-27" @default.
- W2593748696 modified "2023-09-28" @default.
- W2593748696 title "Integrated marketing communication: construct, diffusion and antitheses" @default.
- W2593748696 hasPublicationYear "2017" @default.
- W2593748696 type Work @default.
- W2593748696 sameAs 2593748696 @default.
- W2593748696 citedByCount "0" @default.
- W2593748696 crossrefType "journal-article" @default.
- W2593748696 hasAuthorship W2593748696A5034280036 @default.
- W2593748696 hasConcept C127413603 @default.
- W2593748696 hasConcept C139749660 @default.
- W2593748696 hasConcept C142362112 @default.
- W2593748696 hasConcept C144133560 @default.
- W2593748696 hasConcept C153349607 @default.
- W2593748696 hasConcept C162853370 @default.
- W2593748696 hasConcept C17744445 @default.
- W2593748696 hasConcept C18762648 @default.
- W2593748696 hasConcept C192975520 @default.
- W2593748696 hasConcept C199360897 @default.
- W2593748696 hasConcept C2776003135 @default.
- W2593748696 hasConcept C2776453491 @default.
- W2593748696 hasConcept C2780801425 @default.
- W2593748696 hasConcept C2781083359 @default.
- W2593748696 hasConcept C2781402841 @default.
- W2593748696 hasConcept C39549134 @default.
- W2593748696 hasConcept C41008148 @default.
- W2593748696 hasConcept C48891531 @default.
- W2593748696 hasConcept C54649085 @default.
- W2593748696 hasConcept C73528240 @default.
- W2593748696 hasConcept C78519656 @default.
- W2593748696 hasConceptScore W2593748696C127413603 @default.
- W2593748696 hasConceptScore W2593748696C139749660 @default.
- W2593748696 hasConceptScore W2593748696C142362112 @default.
- W2593748696 hasConceptScore W2593748696C144133560 @default.
- W2593748696 hasConceptScore W2593748696C153349607 @default.
- W2593748696 hasConceptScore W2593748696C162853370 @default.
- W2593748696 hasConceptScore W2593748696C17744445 @default.
- W2593748696 hasConceptScore W2593748696C18762648 @default.
- W2593748696 hasConceptScore W2593748696C192975520 @default.
- W2593748696 hasConceptScore W2593748696C199360897 @default.
- W2593748696 hasConceptScore W2593748696C2776003135 @default.
- W2593748696 hasConceptScore W2593748696C2776453491 @default.
- W2593748696 hasConceptScore W2593748696C2780801425 @default.
- W2593748696 hasConceptScore W2593748696C2781083359 @default.
- W2593748696 hasConceptScore W2593748696C2781402841 @default.
- W2593748696 hasConceptScore W2593748696C39549134 @default.
- W2593748696 hasConceptScore W2593748696C41008148 @default.
- W2593748696 hasConceptScore W2593748696C48891531 @default.
- W2593748696 hasConceptScore W2593748696C54649085 @default.
- W2593748696 hasConceptScore W2593748696C73528240 @default.
- W2593748696 hasConceptScore W2593748696C78519656 @default.
- W2593748696 hasIssue "1" @default.
- W2593748696 hasLocation W25937486961 @default.
- W2593748696 hasOpenAccess W2593748696 @default.
- W2593748696 hasPrimaryLocation W25937486961 @default.
- W2593748696 hasRelatedWork W1495098595 @default.
- W2593748696 hasRelatedWork W1975474887 @default.
- W2593748696 hasRelatedWork W1985808751 @default.
- W2593748696 hasRelatedWork W1997386959 @default.
- W2593748696 hasRelatedWork W2020160152 @default.
- W2593748696 hasRelatedWork W2024225837 @default.
- W2593748696 hasRelatedWork W2029678327 @default.
- W2593748696 hasRelatedWork W2061558975 @default.
- W2593748696 hasRelatedWork W2091672891 @default.
- W2593748696 hasRelatedWork W2242764504 @default.
- W2593748696 hasRelatedWork W2262553801 @default.
- W2593748696 hasRelatedWork W2338167841 @default.
- W2593748696 hasRelatedWork W2405323311 @default.
- W2593748696 hasRelatedWork W2484922739 @default.
- W2593748696 hasRelatedWork W2604597756 @default.
- W2593748696 hasRelatedWork W285020961 @default.
- W2593748696 hasRelatedWork W2965529005 @default.
- W2593748696 hasRelatedWork W3200752300 @default.
- W2593748696 hasRelatedWork W2400066222 @default.
- W2593748696 hasRelatedWork W2520916924 @default.
- W2593748696 hasVolume "20" @default.
- W2593748696 isParatext "false" @default.
- W2593748696 isRetracted "false" @default.
- W2593748696 magId "2593748696" @default.
- W2593748696 workType "article" @default.