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- W2593893979 abstract "This article reviews rebranding as the marketing instrument which can be applied when existing brand is irrelevant, unclaimed or it requires full market repositioning. As a result of the rebranding the company can reach a completely new level of its development, so it means that the rebranding will have positive impact on the financial results of the company and its reputation." @default.
- W2593893979 created "2017-03-16" @default.
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- W2593893979 date "2016-01-01" @default.
- W2593893979 modified "2023-09-26" @default.
- W2593893979 title "REBRANDED AS ONE OF THE TOOLS INCREASE COMPETITIVENESS OF THE COMPANY ON THE MARKET" @default.
- W2593893979 hasPublicationYear "2016" @default.
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