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- W2593983580 abstract "The one of our cosmetic business disadvantage in Thailand is being engaged for only foreign brand owner production as OEM manufacturers. To overcome this threat, the cosmetic entrepreneurs have tried to develop their own marketing format to compete with other competitors in any form of consumer market. This paper will show how the business created a store brand strategy to be other mode of market entry. The issue of relationship between store brands and own label products have also clarified. Cosmeda is the one of retailer choice who has settled their store channel with the private label products and retail store concept driven by intensive competition market. This paper also explained how the store brands are important for retailers and why customers are willing to choose their store concepts." @default.
- W2593983580 created "2017-03-16" @default.
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- W2593983580 date "2011-01-01" @default.
- W2593983580 modified "2023-09-27" @default.
- W2593983580 title "Brand in Retail: The Role of Private Labels (The case study of cosmetic shop in Thailand) Subject: Advanced Marketing" @default.
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