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- W2594304889 abstract "The term brand equity is a phrase used in the marketing industry which describes the worth in the minds of the present customers as well as potential customers and which can generate more money from products or services. As per the modern researchers and marketers that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, along with other assets. The researchers of this paper have made an attempt to measure the brand equity of mobiles market at Adis Ababa, Ethiopia." @default.
- W2594304889 created "2017-03-16" @default.
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- W2594304889 date "2017-01-01" @default.
- W2594304889 modified "2023-09-23" @default.
- W2594304889 title "The Measurement of Brand efficiency of Mobile Phones Market: A Case Study of Adis Ababa, Ethiopia" @default.
- W2594304889 hasPublicationYear "2017" @default.
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