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- W2594448462 abstract "This paper sought to explore the push [internal] motivations of eco-tourists and the influence of these motivational drives on their future ecotourism intentions. Findings from this exploratory study identified five key internal motivations, namely, ‘self-esteem’, ‘relaxation’, ‘social interaction’, self-fulfilment’ and ‘thrill and excitement’. Further analysis identified that ‘self-esteem’, ‘relaxation’ and ‘self-fulfilment’ motives were significantly related to ecotourist’s intention to volunteer as well as their intention to donate money to an eco-tourism destination. Additionally, ‘self-fulfilment’ and ‘thrill and excitement’ motives were identified as impacting upon eco-tourists’ future attendance intentions. Consequently, findings from this research provide eco-tourism operators with insight into eco-tourist motivations to inform product and brand development and promotional activities and assist in the ongoing development effective eco-tourist retention strategies." @default.
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- W2594448462 date "2009-01-01" @default.
- W2594448462 modified "2023-09-27" @default.
- W2594448462 title "An exploration of motives for attending Australian ecotourism locations and their influence on future intentions" @default.
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