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- W259616911 abstract "In this era of electronic payments, it's easy to assume that direct deposit is the payment method of choice for most Americans. But when it comes to Social Security recipients and other federal beneficiaries, surprisingly, more than 12 million people still get their payment by paper check. Treasury research identified several reasons why so many people still get checks: some people do not know how direct deposit works or how to make the switch, some just never got around to and others prefer receiving a check. Treasury knew that unless it convinced people of the benefits of direct deposit and made it easier to sign up, the department would have real challenges when the 77 million baby boomers begin retiring, which could add almost a million checks per month. To encourage more people to receive their federal benefit payments by direct deposit, Treasury developed a multi-year, nationwide campaign called Direct. The campaign targets check recipients through messages about the safety and security of direct deposit, using a variety of trusted community sources, including banks. One of the new features of the campaign that has made it easier for Treasury's financial institution partners is Direct enrollment. Online enrollment is very easy and efficient, says Marsha Lyons, branch manager and assistant vice-president at the Danville, Ohio, branch of The Killbuck Savings Bank Company. I like the fact that you can do it without having to make customers hold on the phone. The process flows very easily and customers are pleased to know their benefits will be deposited directly into their account. The nationally branded campaign offers a toll-free sign-up number and websites in English (www.GoDirect.org) and Spanish (www.DirectoASuCuenta.org) that offer information on the benefits of direct deposit and how to partner with Direct. The campaign also offers banks free materials, newsletter articles, teller training, and a variety of programming options to get the direct deposit message out to customers. Go Direct offers an opportunity to reach out to a segment of customers that perhaps didn't understand the benefits of direct deposit, or haven't taken the time to sign up for it, says Leanne Hughes, vice-president of M&T Bank's consumer department. Since the campaign launched in September 2005, more than 400 financial institutions have partnered to promote the safety and convenience of direct deposit, and overall more than 600,000 conversions have been achieved. …" @default.
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- W259616911 date "2006-11-01" @default.
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- W259616911 title "Online Enrollment Helps Banks Boost Direct Deposit" @default.
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