Matches in SemOpenAlex for { <https://semopenalex.org/work/W2596352721> ?p ?o ?g. }
Showing items 1 to 74 of
74
with 100 items per page.
- W2596352721 endingPage "50" @default.
- W2596352721 startingPage "39" @default.
- W2596352721 abstract "Background: Facing a growing diversity of needs, preferences and behaviors among sports events consumers, the segmentation of this market has become a key aspect in designing and implementing marketing programs. Therefore, the purpose of this paper is to create a 2012 UEFA Euro Championship consumer typology that adopts a segmentation method based on socio-demographic and behavioral variables. Material/Methods: Sample CAPI surveys were conducted among viewers of the 2012 UEFA European Championship (N = 1,000). Consumer profiles were analyzed by adopting basic criteria of marketing segmentation based on socio-economic, demographic and psychographic variables. Due to a hierarchical clustering, authors obtained five groups of consumers: heavy, moderate, light, very light and non-viewers. Results: The study proved that an individually prepared therapeutic program including postisometric relaxation and combination therapy improves ROM in all planes of hip joins in osteoarthritis. It was also stated that after 2 pain assessment tests (the VAS and Laitinen scales) the therapy was confirmed to be a successful method in pain relief. The researchers also noticed that systematically conducted therapy led to reducing the incidence of pain which is manifested by limitation of pharmacotherapy. Conclusions: Data analysis showed a relationship between consumer behaviors and the respondents’ gender, age, place of residence. A new typology of segments of Euro 2012 fans was created." @default.
- W2596352721 created "2017-03-23" @default.
- W2596352721 creator A5001120375 @default.
- W2596352721 creator A5051017020 @default.
- W2596352721 creator A5084323821 @default.
- W2596352721 date "2015-09-30" @default.
- W2596352721 modified "2023-10-15" @default.
- W2596352721 title "Typology of consumer behaviors during the 2012 UEFA European Championships" @default.
- W2596352721 doi "https://doi.org/10.29359/bjhpa.07.3.05" @default.
- W2596352721 hasPublicationYear "2015" @default.
- W2596352721 type Work @default.
- W2596352721 sameAs 2596352721 @default.
- W2596352721 citedByCount "1" @default.
- W2596352721 countsByYear W25963527212016 @default.
- W2596352721 crossrefType "journal-article" @default.
- W2596352721 hasAuthorship W2596352721A5001120375 @default.
- W2596352721 hasAuthorship W2596352721A5051017020 @default.
- W2596352721 hasAuthorship W2596352721A5084323821 @default.
- W2596352721 hasBestOaLocation W25963527211 @default.
- W2596352721 hasConcept C112698675 @default.
- W2596352721 hasConcept C125308379 @default.
- W2596352721 hasConcept C144024400 @default.
- W2596352721 hasConcept C144133560 @default.
- W2596352721 hasConcept C149923435 @default.
- W2596352721 hasConcept C154945302 @default.
- W2596352721 hasConcept C15744967 @default.
- W2596352721 hasConcept C162853370 @default.
- W2596352721 hasConcept C166957645 @default.
- W2596352721 hasConcept C192481860 @default.
- W2596352721 hasConcept C205649164 @default.
- W2596352721 hasConcept C2776269092 @default.
- W2596352721 hasConcept C2779501167 @default.
- W2596352721 hasConcept C2780084366 @default.
- W2596352721 hasConcept C41008148 @default.
- W2596352721 hasConcept C75795011 @default.
- W2596352721 hasConcept C89600930 @default.
- W2596352721 hasConceptScore W2596352721C112698675 @default.
- W2596352721 hasConceptScore W2596352721C125308379 @default.
- W2596352721 hasConceptScore W2596352721C144024400 @default.
- W2596352721 hasConceptScore W2596352721C144133560 @default.
- W2596352721 hasConceptScore W2596352721C149923435 @default.
- W2596352721 hasConceptScore W2596352721C154945302 @default.
- W2596352721 hasConceptScore W2596352721C15744967 @default.
- W2596352721 hasConceptScore W2596352721C162853370 @default.
- W2596352721 hasConceptScore W2596352721C166957645 @default.
- W2596352721 hasConceptScore W2596352721C192481860 @default.
- W2596352721 hasConceptScore W2596352721C205649164 @default.
- W2596352721 hasConceptScore W2596352721C2776269092 @default.
- W2596352721 hasConceptScore W2596352721C2779501167 @default.
- W2596352721 hasConceptScore W2596352721C2780084366 @default.
- W2596352721 hasConceptScore W2596352721C41008148 @default.
- W2596352721 hasConceptScore W2596352721C75795011 @default.
- W2596352721 hasConceptScore W2596352721C89600930 @default.
- W2596352721 hasIssue "3" @default.
- W2596352721 hasLocation W25963527211 @default.
- W2596352721 hasOpenAccess W2596352721 @default.
- W2596352721 hasPrimaryLocation W25963527211 @default.
- W2596352721 hasRelatedWork W1501019666 @default.
- W2596352721 hasRelatedWork W1525305312 @default.
- W2596352721 hasRelatedWork W1544960125 @default.
- W2596352721 hasRelatedWork W1585416350 @default.
- W2596352721 hasRelatedWork W1775988135 @default.
- W2596352721 hasRelatedWork W22572278 @default.
- W2596352721 hasRelatedWork W2780702876 @default.
- W2596352721 hasRelatedWork W3122197929 @default.
- W2596352721 hasRelatedWork W894055555 @default.
- W2596352721 hasRelatedWork W2486671499 @default.
- W2596352721 hasVolume "7" @default.
- W2596352721 isParatext "false" @default.
- W2596352721 isRetracted "false" @default.
- W2596352721 magId "2596352721" @default.
- W2596352721 workType "article" @default.