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- W2597431949 abstract "This bachelor’s thesis is aimed at planning the controversial commercial campaign „Nemyslis – zaplatis!”. This campaign became famous half a year after the government introduced the traffic quarter foil. The Traffic Department campaign was prepared by Euro RSCG. This project deals with the main aspects of commercial campaign planning. Aspects such as advertisement plan, media plan, budget and public relations. The aim of this work is to evaluate the selected procedures of planning the campaign „Nemyslis – zaplatis!” and also its effectiveness through the use of available information. Obtained data are confronted with the theoretical principles. There are proposed procedures and precautions to its maintenance eventually to the increase of the efficiency rate of this campaign." @default.
- W2597431949 created "2017-04-07" @default.
- W2597431949 creator A5056335690 @default.
- W2597431949 date "2009-01-01" @default.
- W2597431949 modified "2023-09-26" @default.
- W2597431949 title "Plánování reklamní kampaně marketingové firmy" @default.
- W2597431949 hasPublicationYear "2009" @default.
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