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- W2597621448 abstract "This article examines the Customer Knowledge Management (CKM) as an integration between the approaches of Knowledge Management (KM) and Customer Relationship Management (CRM). In the context of CRM, three types of knowledge flows play a critical role in the interaction between the organization and its customers: “Knowledge for Customers”, “Knowledge from Customers”, and “Knowledge about Customers”. A central question address here from a resource-based perspective is: How these customer knowledge flows are used through CRM business processes to improve effectiveness? Adopting a case study methodology in a sales outsourcing enterprise, this paper presents an in-depth investigation of Customer Knowledge Management through the CRM business processes. This research will help companies in the implementation of Customer Knowledge Management enabling them to improve their CRM effectiveness." @default.
- W2597621448 created "2017-04-07" @default.
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- W2597621448 date "2017-04-01" @default.
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- W2597621448 title "Investigation of Customer Knowledge Management" @default.
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- W2597621448 doi "https://doi.org/10.4018/ijssmet.2017040102" @default.
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