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- W2597692987 abstract "This study examines some features of language use in advertising discourse. It seeks to reveal the pragmatic strategies employed by the advertisers to persuade or manipulate the audience. The study focuses on church advertisements as displayed on handbills, posters and billboards with the view to raising the level of awareness of the audience/readers about the persuasive and manipulative techniques used in this genre of advertising. The pragmatic theoretic approach is adopted because advert messages are usually highly subtextual and emotive; adopting persuasion techniques and supra-semantic expressions meant to massage and amplify the inadequacies of the audience. Our major finding is that virtually all the adverts are presupposive and implicatural, drawing from varieties of contexts" @default.
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- W2597692987 date "2014-07-31" @default.
- W2597692987 modified "2023-09-25" @default.
- W2597692987 title "PRAGMATIC INSIGHT INTO THE USE OF LANGUAGE IN CHURCH ADVERTS" @default.
- W2597692987 hasPublicationYear "2014" @default.
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