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- W2598456265 abstract "The web 2.0 or “online interactive platform”, becomes today one of the most powerful medium which enables the interaction of web's visitors, knowledge sharing, co-creation of information, empowerment of consumers and/or companies, brand commitment and loyalty, leading to a successful Internet marketing strategy. Therefore, we will focus in this study on the influence of the use of web 2.0 and online virtual communities in the development of marketing strategy." @default.
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- W2598456265 date "2014-03-01" @default.
- W2598456265 modified "2023-09-23" @default.
- W2598456265 title "The use of web 2.0 and online virtual communities to develop marketing strategies" @default.
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- W2598456265 doi "https://doi.org/10.1109/ictia.2014.7883759" @default.
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