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- W2598756475 abstract "The object of the thesis “Innovation and Customer Relationship Management” is to analyze the Customer Relationship Management in relation to the innovation and to find the weaknesses in the area of innovation in a company. The first part includes the theoretical review of this topic with the emphasis on relation between innovation and Customer Relationship Management. According to these theoretical knowledge is the Customer Relationship Management in Jitona Inc. analyzed in the second part and consequently with a questionnaire is analyzed the difference between the company offer and the customer requirements." @default.
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- W2598756475 date "2009-01-01" @default.
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- W2598756475 title "Inovace a Customer Relationship Management" @default.
- W2598756475 hasPublicationYear "2009" @default.
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