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- W2598972368 abstract "This paper reviews the research on the relationship of performance with servicespromotion through internet : an empirical study of Malaysia service companies. A surveywas sent to CEOs/marketing managers all over Malaysia. The result gives impression thatsome services organizations in Malaysia reap some tangible benefits through Internetpromotion while others do not gather much. The study shows that over 93% in averageagree that their organization's general performance has significantly improved throughInternet marketing activities. This result supports, in the first instance, the postulate madein chapter one that increase in internet marketing activities would lead to increase incorporate performance indicators. Implication of the results are discussed. (Author's abstract)" @default.
- W2598972368 created "2017-04-07" @default.
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- W2598972368 date "2005-01-01" @default.
- W2598972368 modified "2023-09-27" @default.
- W2598972368 title "Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies" @default.
- W2598972368 hasPublicationYear "2005" @default.
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