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- W2599031172 abstract "This paper presents a procedure for using an expert-system development program to enhance marketing students’ case analysis skills. The procedure presents students with case studies and requires them to develop a set of decision rules to select an appropriate marketing strategy for each case. Students’ decision rules are used as feedback by instructors, enabling them to adjust teaching style to students’ needs." @default.
- W2599031172 created "2017-04-07" @default.
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- W2599031172 date "1987-03-09" @default.
- W2599031172 modified "2023-09-26" @default.
- W2599031172 title "An Expert Systems Approach for Teaching Marketing Case Analysis" @default.
- W2599031172 hasPublicationYear "1987" @default.
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