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- W2599084330 abstract "Vintage brands and companies that dominated the markets of their era introduced 16 distinct differentiating marketing categories grouped under one of the 4Ps. Promotion: (1) saturation advertising, (2) unique promotion, (3) packaging innovation, (4) trade cards and visuals, (5) educating the consumers, (6) endorsements, (7) logos and trademarks, (8) slogans and jingles, (9) encouraging WOM. Price: (10) samples, trials, and coupons, (11) money-back guarantee, (12) loyalty programs, (13) focusing on affordability. Place: (14) self-service, (15) mail-order and catalogs, (16) door-to-door." @default.
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- W2599084330 date "2017-01-01" @default.
- W2599084330 modified "2023-09-24" @default.
- W2599084330 title "Vintage Marketing Differentiation Categories and Groupings" @default.
- W2599084330 doi "https://doi.org/10.1057/978-1-137-38721-9_3" @default.
- W2599084330 hasPublicationYear "2017" @default.
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