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• W2599240991 abstract "We model a market, such as an online software market, in which an intermediary connects sellers and buyers by displaying sellers’ products. With two vertically-differentiated products, an intermediary can place either: (1) one product, not necessarily the better one, on the first page, and the other hidden on the second page; or (2) both products on the first page. We show that it can be optimal for the intermediary to obfuscate a product—possibly the better one—since this weakens price competition and allows the sellers to extract a greater surplus from buyers; however, it is not socially optimal. The choice of which one to obfuscate depends on the distribution of search costs." @default.
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• W2599240991 date "2017-03-22" @default.
• W2599240991 modified "2023-09-23" @default.
• W2599240991 title "Optimal Product Placement" @default.
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• W2599240991 doi "https://doi.org/10.1007/s11151-017-9575-y" @default.
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