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- W2600357203 abstract "Merchandising rights normally refer to,but are not limited to,the commercial interests involved in a real character such as a celebrity,or in a fictional character such as an imagery character in movies,cartoons or animations.Until today,the merchandising rights have not been defined at the legislative level in China,yet their protection has already been seen in some cases." @default.
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- W2600357203 date "2016-01-01" @default.
- W2600357203 modified "2023-09-23" @default.
- W2600357203 title "Protection of Merchandising Rights in China" @default.
- W2600357203 hasPublicationYear "2016" @default.
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