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• W2600386046 abstract "Abstract This paper presents the results of a study conducted to examine the dependence of customer loyalty on corporate social responsibility (CSR). CSR is a good opportunity for a company’s differentiation, but only if customers value the company’s efforts in this field. Loyalty is a primary goal of each company, but it is influenced by numerous factors. The goal of this paper was to examine if CSR influences customer loyalty as one possible factor. Based on the presented results, management recommendations are provided concerning business strategy, mission, and vision formulation, so companies can fulfill customers’ interests and gain their loyalty." @default.
• W2600386046 created "2017-04-07" @default.
• W2600386046 creator A5031789228 @default.
• W2600386046 date "2017-03-01" @default.
• W2600386046 modified "2023-10-01" @default.
• W2600386046 title "Does Customer Loyalty Depend on Corporate Social Responsibility?" @default.
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• W2600386046 doi "https://doi.org/10.1515/ngoe-2017-0004" @default.
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