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- W2600571202 abstract "Purpose The corporate reputation of a firm and reputation risk is becoming increasingly important because of the rise of social media and the ongoing globalization. While defining and measuring corporate reputation and reputation risk represent the first steps in corporate reputation (risk) management, there is no general agreement in defining and measuring these two terms. Hence, this paper aims to give an overview of the existing literature in this regard, discuss it with respect to the operability in corporate reputation (risk) management and, based on this, present a holistic and consistent approach to define and measure corporate reputation and reputation risk. Design/methodology/approach The paper gives an overview of the literature regarding definitions and measurement methods of corporate reputation and reputation risk. Moreover, it discusses such definitions and measurement methods with respect to the operability in corporate reputation (risk) management. Findings Based on an overview of the literature regarding definitions and measurement methods of corporate reputation and reputation risk, the authors present a holistic and consistent approach to define and measure corporate reputation and reputation risk. Originality/value The authors present an holistic and consistent approach to define and measure corporate reputation and reputation risk with focus on (risk) management purposes." @default.
- W2600571202 created "2017-04-07" @default.
- W2600571202 creator A5001016044 @default.
- W2600571202 date "2017-03-20" @default.
- W2600571202 modified "2023-10-16" @default.
- W2600571202 title "Corporate reputation and reputation risk" @default.
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- W2600571202 doi "https://doi.org/10.1108/jrf-06-2016-0075" @default.
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