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- W2600949614 abstract "Innovation is a key driver of company growth. Innovations have become more complex andrequire know how from very different areas. Due to the various knowledge domains, onecompany can no longer develop all the competencies to create innovations. Thus, theinnovation process is increasingly a place of interactive relationships between firms and theirvarious partners in order to source competencies. This results in the establishment ofinnovation networks. Innovations are not always successful and especially in the consumergoods industry high failure rates of innovations are far from being an exception. This leadsfirms to analyze needs and wants of actual and potential customers even more carefully and tointegrate them in innovation development. In the networked paradigm described above, thiscustomer integration measures are increasingly orchestrated jointly by firms.This paper presents a qualitative research study investigating the future of customerintegration in these innovation networks. Two research fields – customer integration ininnovation development and innovation networks - have been investigated thoroughly. Forinnovation networks to be successful a company needs to establish a company culture of openinnovation. The literature review regarding customer integration in innovation developmenthighlights the importance of the timing and intensity of customer integration as well as theimportance of the integrated customers’ characteristics. Using a set of twelve in-depthinterviews with experts in the field of customer integration and innovation development wereconducted. The objective was to uncover the growing relevance and more active role ofcustomers within these network types. The experts emphasize that innovation networks areprimarily used for the identification of trends and not for the actual generation of innovations.The exploratory research results also suggest that there will be a shift from a selectiveintegration of customers in order to solve specific problems to a continuous informationexchange during the entire innovation process. Regarding customer characteristics, theexperts also propose a shift from the focus on lead users to customers’ creativity and astronger involvement of customers from the relevant target groups. Future research shouldexplore these results by using a more quantitative approach and investigate how to detectcustomers’ potential for creativity as well as ways to benefit from this creativity." @default.
- W2600949614 created "2017-04-07" @default.
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- W2600949614 date "2008-01-01" @default.
- W2600949614 modified "2023-09-28" @default.
- W2600949614 title "Open Innovation in Innovation Networks : Insights into the Automobile Industry" @default.
- W2600949614 hasPublicationYear "2008" @default.
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