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- W2601103596 abstract "1. IntroductionOne of the main problems of conducting interpretive qualitative research is to decide an appropriate starting point for the research, and the basic framework within which the data will be collected and analysed. Qualitative studies tend to produce large amounts of data that are not readily amenable to mechanical manipulation, analysis and data reduction (Yin, 1984). It not only generates large amount of data, but it generates data in a non standard format which makes analysis problematic (Turner, 1983). Qualitative analysis provides an opportunity for the researcher to gain information and gather insights that may be overlooked with traditional data analysis techniques. The analysis of the case study is done in pursuant to guidance provided by many scholars in this field, (such as Glaser, 1978; Glaser and Strauss, 1967; Lofland and Lofland, 1984; and Taylor and Bogdan, 1984).The process of data analysis in qualitative research involves working with data, organising it, breaking it down, synthesising it, searching for patterns, discovering what is important and what is to be learned, and deciding what you will tell others (Bogdan and Biklen, 1982). Spradley (1979) refers to analysis as a systematic examination of something to determine its parts, the relationship among parts, and their relationship to the whole. While Miles and Huberman (1984) describe data analysis as consisting of three concurrent activities - data reduction refers to the process of selecting, simplifying, abstracting and transforming the new case data. They argue that data collection and data analysis should overlap to allow for flexibility in data collection procedures so that the researcher remains open to new ideas or patterns which may emerge.There are many ways of analysing qualitative data and a number of approaches were considered such as hermeneutics, content analysis and semiotics (Myers, 1997). These approaches come from diverse fields and all offer the possibility of different insights on the data. These approaches were evaluated from the perspective of whether the approach draws on all features of case study and whether the philosophy of the approach imposes any pre-existing theories. Eisenhardt (1989) suggests that theory building research must begin as close as possible to the ideal of no theory under consideration and no hypotheses to test since preordained theoretical perspectives may bias and limit the findings.The objective of the case study research was the development of a conceptual model that explains the adoption of Internet in small to medium-sized enterprises (SMEs) and the objective of the study fits well with the philosophical nature of grounded theory. Accordingly, proponents of the grounded theory advocate that an approach which concerns itself with the meanings, definitions, and interpretations which are made by the subjects of the study has greater potential for depicting their world and priorities more accurately than methods which begin by preconceiving the world and its meaning (De Burca and McLoughlin, 1996). The researcher did not come to the field with a well-defined set of constructs and instruments with which to measure the social reality; rather the researcher derives the categories from the field by in-depth examination and exposure to the phenomenon.The selection of grounded theory (Glaser and Strauss, 1967; Glaser, 1978; Strauss, 1987; Strauss and Corbin, 1990, 1998) amongst a myriad of other qualitative methods is not arbitrary but rather because it has been a dominant paradigm for social research (Hughes and Jones, 2003) and its use is increasing in the IS field. This is evidenced by the growing literature that is either discursive on philosophy and application or detailed about method (Toraskar, 1991; Orlikowski, 1993; Baskerville and Pries-Heje, 1999; Trauth, 2000; Hughes and Howcroft, 2000; Urquhart, 2001). Hughes and Jones (2003) note that more researchers are taking up qualitative studies, it is therefore worth reflecting on lessons learned from the practical application of the method. …" @default.
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- W2601103596 date "2013-05-01" @default.
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- W2601103596 title "The Use of Grounded Theory Technique as a Practical Tool for Qualitative Data Collection and Analysis" @default.
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