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- W2601347776 abstract "Michael Porter’s ‘generic strategies’ are considered as one of the definitive guides on how to establish and maintain a competitive advantage. Porter’s prominent research establishes that competitive strategy is critical to an organization’s profitability and long-term survival. According to Porter, companies can establish competitive advantage based on cost, differentiation or focus. Organizations that do not make clear strategic choices are ‘stuck in the middle’. Further, Porter stated that these companies typically lose to companies who have established superior differentiation or cost advantages in the long-run. Is this still true? Or, can a hybrid strategy be successful in today’s unpredictable operating environment? Is competitive advantage derived through Porter’s generic strategies or has the paradigm shifted towards a platform strategy or value innovation? The goal of this paper is to answer these questions using a comparison and contrast of generic strategies relative to hybrid strategies, value innovation, and platform based strategies applied to Uber’s competitive positioning." @default.
- W2601347776 created "2017-04-07" @default.
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- W2601347776 date "2017-01-01" @default.
- W2601347776 modified "2023-09-26" @default.
- W2601347776 title "Uber's Competitive Advantage Vis-À-Vis Porter's Generic Strategies" @default.
- W2601347776 hasPublicationYear "2017" @default.
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