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- W2602045997 abstract "Using Critical Discourse Analysis as the analytical framework, this paper takes a critical look at advertising posters in 19 th century America in order to investigate the techniques and intentions of consumer product companies in an earlier period. The findings reveal that this period saw the advertisers’ attempts to differentiate their products through linguistic tools such as unconnected noun phrases, adjectival modifiers, and imperatives, amongst others. However, at the same time as these posters tried to reach more customers so as to sell more products and services, they naturalized, reproduced, and perpetuated the subordinate roles of the “Others,” including women and minorities, who were discriminated against in the discourse of advertising posters, through marginalization, limited and partial representation and even exclusion." @default.
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- W2602045997 date "2009-01-01" @default.
- W2602045997 modified "2023-09-27" @default.
- W2602045997 title "The Discourse of 19th Century American Advertising Posters: A Critical Examination" @default.
- W2602045997 hasPublicationYear "2009" @default.
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