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- W2602073264 abstract "An important result in a static marketing channel is that the manufacturer can reach the vertically integrated channel solution through the use of a two-part wholesale price. This means that the collectively optimal solution is achieved in a decentralized way, i.e., as an equilibrium. This paper investigates under which conditions this result remains valid in a static marketing channel where demand also depends on players' advertising. Second, it shows that different results are reached when one considers a dynamic marketing channel." @default.
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- W2602073264 date "2006-03-01" @default.
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- W2602073264 title "On the Coordination of Dynamic Marketing Channels and Two-Part Tariffs" @default.
- W2602073264 hasPublicationYear "2006" @default.
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