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- W2602912586 abstract "The paper discusses the use of PERT in planning the term project (the extended live case†approach) for a Marketing Research class. The use of PERT supplies some greatly needed structure to the project, and consequently the students gain an appreciation for an approach that had heretofore been only a topic." @default.
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- W2602912586 date "1979-03-13" @default.
- W2602912586 modified "2023-09-26" @default.
- W2602912586 title "Teaching Pert Experientially In Marketing Research" @default.
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