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- W2603393915 abstract "Marketing as a concept is concerned not only with the selling of physical product like soap, toothpaste, music system, cars etc. It is also connected with the marketing of service. In the recent years there has been a phenomenal growth of service industries the 1990's have witnessed dramatic changes occurring at the market place, be it for products or services. The changes are visible in life style pattern, sharp changes in demography setup and radial evolution in communication technology. Here a small attempt is made to study the marketing strategies in leading cellular companies i.e. Vodafone and Idea in Nanded District (Head Office)." @default.
- W2603393915 created "2017-04-07" @default.
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- W2603393915 date "2011-12-19" @default.
- W2603393915 modified "2023-09-25" @default.
- W2603393915 title "Marketing Strategies of Cellular Phone Companies a Study with Reference to Vodafone Idea in Nanded District" @default.
- W2603393915 hasPublicationYear "2011" @default.
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