Matches in SemOpenAlex for { <https://semopenalex.org/work/W2603944516> ?p ?o ?g. }
Showing items 1 to 78 of
78
with 100 items per page.
- W2603944516 abstract "Brand personality plays a critical role in customer loyalty, and also has profound effects on a company’s brand performance. This study seeks to investigate the influence of brand personality dimensions (sincerity, excitement, competence, sophistication, and ruggedness) on brand loyalty in the Malaysian sportswear industry. A total of 958 respondents from six different parts of Malaysia participated in this study. A survey using nonprobability sampling was used in this study. Findings of this study provide empirical verification of the link among brand personality dimensions and brand loyalty. In addition, “ruggedness� is found to be the most contributing factors for brand loyalty. The present findings also suggest that marketing efforts for sportswear companies need to distinguish between the dimensions of brand personalities that are more significant to brand loyalty in sportswear industry." @default.
- W2603944516 created "2017-04-07" @default.
- W2603944516 creator A5006461070 @default.
- W2603944516 creator A5039775357 @default.
- W2603944516 creator A5088197069 @default.
- W2603944516 date "2014-01-01" @default.
- W2603944516 modified "2023-10-04" @default.
- W2603944516 title "Link between brand personality and brand loyalty in sportswear brand among malaysian consumer" @default.
- W2603944516 hasPublicationYear "2014" @default.
- W2603944516 type Work @default.
- W2603944516 sameAs 2603944516 @default.
- W2603944516 citedByCount "0" @default.
- W2603944516 crossrefType "journal-article" @default.
- W2603944516 hasAuthorship W2603944516A5006461070 @default.
- W2603944516 hasAuthorship W2603944516A5039775357 @default.
- W2603944516 hasAuthorship W2603944516A5088197069 @default.
- W2603944516 hasConcept C100363876 @default.
- W2603944516 hasConcept C112698675 @default.
- W2603944516 hasConcept C144024400 @default.
- W2603944516 hasConcept C144133560 @default.
- W2603944516 hasConcept C149923435 @default.
- W2603944516 hasConcept C152455256 @default.
- W2603944516 hasConcept C15744967 @default.
- W2603944516 hasConcept C162853370 @default.
- W2603944516 hasConcept C168725872 @default.
- W2603944516 hasConcept C187288502 @default.
- W2603944516 hasConcept C205971072 @default.
- W2603944516 hasConcept C2780144342 @default.
- W2603944516 hasConcept C2781160333 @default.
- W2603944516 hasConcept C2908647359 @default.
- W2603944516 hasConcept C36289849 @default.
- W2603944516 hasConcept C57375061 @default.
- W2603944516 hasConcept C77805123 @default.
- W2603944516 hasConceptScore W2603944516C100363876 @default.
- W2603944516 hasConceptScore W2603944516C112698675 @default.
- W2603944516 hasConceptScore W2603944516C144024400 @default.
- W2603944516 hasConceptScore W2603944516C144133560 @default.
- W2603944516 hasConceptScore W2603944516C149923435 @default.
- W2603944516 hasConceptScore W2603944516C152455256 @default.
- W2603944516 hasConceptScore W2603944516C15744967 @default.
- W2603944516 hasConceptScore W2603944516C162853370 @default.
- W2603944516 hasConceptScore W2603944516C168725872 @default.
- W2603944516 hasConceptScore W2603944516C187288502 @default.
- W2603944516 hasConceptScore W2603944516C205971072 @default.
- W2603944516 hasConceptScore W2603944516C2780144342 @default.
- W2603944516 hasConceptScore W2603944516C2781160333 @default.
- W2603944516 hasConceptScore W2603944516C2908647359 @default.
- W2603944516 hasConceptScore W2603944516C36289849 @default.
- W2603944516 hasConceptScore W2603944516C57375061 @default.
- W2603944516 hasConceptScore W2603944516C77805123 @default.
- W2603944516 hasLocation W26039445161 @default.
- W2603944516 hasOpenAccess W2603944516 @default.
- W2603944516 hasPrimaryLocation W26039445161 @default.
- W2603944516 hasRelatedWork W2001155081 @default.
- W2603944516 hasRelatedWork W2188659022 @default.
- W2603944516 hasRelatedWork W2208678940 @default.
- W2603944516 hasRelatedWork W2617160957 @default.
- W2603944516 hasRelatedWork W2728261385 @default.
- W2603944516 hasRelatedWork W2731606230 @default.
- W2603944516 hasRelatedWork W2942008587 @default.
- W2603944516 hasRelatedWork W2974581414 @default.
- W2603944516 hasRelatedWork W2976395244 @default.
- W2603944516 hasRelatedWork W2989145496 @default.
- W2603944516 hasRelatedWork W3009524527 @default.
- W2603944516 hasRelatedWork W3022917029 @default.
- W2603944516 hasRelatedWork W3139032705 @default.
- W2603944516 hasRelatedWork W3143425826 @default.
- W2603944516 hasRelatedWork W3162904188 @default.
- W2603944516 hasRelatedWork W3173696850 @default.
- W2603944516 hasRelatedWork W3184976790 @default.
- W2603944516 hasRelatedWork W3191387158 @default.
- W2603944516 hasRelatedWork W3211926138 @default.
- W2603944516 hasRelatedWork W71055501 @default.
- W2603944516 hasVolume "12" @default.
- W2603944516 isParatext "false" @default.
- W2603944516 isRetracted "false" @default.
- W2603944516 magId "2603944516" @default.
- W2603944516 workType "article" @default.