Matches in SemOpenAlex for { <https://semopenalex.org/work/W2604395616> ?p ?o ?g. }
Showing items 1 to 47 of
47
with 100 items per page.
- W2604395616 abstract "Theadventoftheweb2.0hasofferedbrandsnewopportunitiestostrategizetheenhancementofthebrandreputation.Inrecentyears,brandshavestartedtoengageusersthroughonlineplatformsandinvitethemtocreatecontentforreputationalbenefits.Theinterestinuser-‐generatedcontentforreputationalbenefitshasbothinsocietyandacademicrealmincreasedandasmanyaspectsabouttheseuserpracticesarestillunknown,thisresearchwasinterestedintheprocessofcreationanditsimplications.Byconducting11semistructuredin-‐depthinterviews,thisstudyhastakenauserperspectiveandbringstolightthefactorsthatinfluencethecreationofbrandrelateduser-‐generatedcontent.Moreover,itilluminatesthechallengesandfrictionsuserscomeacrossintheprocessofofcreatingcontentinrelationtobrands.Withthisinformationthisstudyadvisesbrandsonwhatbestpracticestoincorporateinthecommunicationstrategy.Theresearchshowsthatfactorsinfluencingparticipationaremostlyrelatedtopracticesofidentityconstructionsuchasaffiliationwiththelifestylethebrandstandsfor,ortakinganinfluencerroleinrespecttobrands.Thechallengeshavetodowithalackoffreedomincreation,alackofperceivedexclusivityincollaborationsandalackofidentificationwithbrands.Severalparadoxeswerefoundasuserswanttousebrandsfortheironlineidentityconstruction,butatthesametimedonotwanttobeconstrainedbyrulesthebrandsetforthem.Moreover,veryexplicitattemptstoinviteforcontentcreationandinteractionaretreatedwithscepticism,asusersfinditclearthatbrandsaredoingthisinvitingandinteractingformarketingandbrandingpurposes.Consequentlythisstudyadvocatesthatbrandsfocusoninducingtheperceivedsenseofexclusivity,honesty,freedom,andcreativitytoensurecontentcreationandpositiveexperiencesforuserstoenhancethebrandreputation." @default.
- W2604395616 created "2017-04-14" @default.
- W2604395616 creator A5014237114 @default.
- W2604395616 date "2015-06-19" @default.
- W2604395616 modified "2023-09-23" @default.
- W2604395616 title "Brands & UGC, simple as 1,2,3?" @default.
- W2604395616 hasPublicationYear "2015" @default.
- W2604395616 type Work @default.
- W2604395616 sameAs 2604395616 @default.
- W2604395616 citedByCount "0" @default.
- W2604395616 crossrefType "journal-article" @default.
- W2604395616 hasAuthorship W2604395616A5014237114 @default.
- W2604395616 hasConcept C111472728 @default.
- W2604395616 hasConcept C138885662 @default.
- W2604395616 hasConcept C2780586882 @default.
- W2604395616 hasConcept C41008148 @default.
- W2604395616 hasConceptScore W2604395616C111472728 @default.
- W2604395616 hasConceptScore W2604395616C138885662 @default.
- W2604395616 hasConceptScore W2604395616C2780586882 @default.
- W2604395616 hasConceptScore W2604395616C41008148 @default.
- W2604395616 hasLocation W26043956161 @default.
- W2604395616 hasOpenAccess W2604395616 @default.
- W2604395616 hasPrimaryLocation W26043956161 @default.
- W2604395616 hasRelatedWork W199564047 @default.
- W2604395616 hasRelatedWork W2134809483 @default.
- W2604395616 hasRelatedWork W2252835246 @default.
- W2604395616 hasRelatedWork W2489760871 @default.
- W2604395616 hasRelatedWork W2561001452 @default.
- W2604395616 hasRelatedWork W2607628222 @default.
- W2604395616 hasRelatedWork W2609394345 @default.
- W2604395616 hasRelatedWork W2621346415 @default.
- W2604395616 hasRelatedWork W2730917466 @default.
- W2604395616 hasRelatedWork W2923866046 @default.
- W2604395616 hasRelatedWork W2974646203 @default.
- W2604395616 hasRelatedWork W2991178906 @default.
- W2604395616 hasRelatedWork W3012415992 @default.
- W2604395616 hasRelatedWork W3121327383 @default.
- W2604395616 hasRelatedWork W3169672566 @default.
- W2604395616 hasRelatedWork W3177763400 @default.
- W2604395616 hasRelatedWork W613246936 @default.
- W2604395616 hasRelatedWork W2184698843 @default.
- W2604395616 hasRelatedWork W2946319267 @default.
- W2604395616 hasRelatedWork W3011585978 @default.
- W2604395616 isParatext "false" @default.
- W2604395616 isRetracted "false" @default.
- W2604395616 magId "2604395616" @default.
- W2604395616 workType "article" @default.