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- W2604467609 abstract "消费者驱动的大规模定制是中国制造企业转型升级的重要方向之一,如何逐步实现大规模定制,现有研究尚未深入探讨。本文基于价值共创的理论视角,采用案例研究方法,通过分析尚品宅配公司发展历程中一系列关键事件,系统揭示了大规模定制演化的诱因、过程与结果。研究发现：案例企业的大规模定制经历了四个阶段的演化过程;外在压力与内在动力共同推进了价值共创,基于互动和体验的价值共创又促进了大规模定制的实现;大规模定制的演化路径呈现出定制规模、定制品种、定制环节和定制能力的差异性;价值共创在不同阶段的互动主体、互动环节、互动内容与用户体验表现出不同的特征。本文构建的价值共创视角下大规模定制的演化过程模型对中国制造企业向大规模定制转型具有重要的借鉴意义。" @default.
- W2604467609 created "2017-04-14" @default.
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- W2604467609 date "2016-08-20" @default.
- W2604467609 modified "2023-10-18" @default.
- W2604467609 title "价值共创视角下的互联网＋大规模定制演化——基于尚品宅配的纵向案例研究" @default.
- W2604467609 hasPublicationYear "2016" @default.
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